Presenting Garden Design Online
Specific industries, share common characteristics and place different emphasis on key elements, when creating an online presence. Garden design is no exception.
Naming Your Business
Above all, avoid it being too similar to a competitor. Clients buy into the founder’s style and vision, so consider using your own name.
Creating a Logo
Clear and elegant, so people remember it. Sophisticated designers don’t have cutesy spades, plant pots etc in their logos.
Backgrounds and layouts shouldn’t distract from the content. Keep it minimalist, so images have enough space to ‘breathe’.
Primarily, visitors want to see your work. Avoid ‘image dumps’. Be selective. Critique inspiring work of others (but get permission).
Get Stunning Visuals
Must be sharp, fast loading and taken in good light. Get into photography or find someone who is, that you can work with. Consider 360° virtual tours and the use of 3D renderings.
What Makes a Good Garden Design Website Great
Portfolio design. Many are awkward to navigate & poorly categorised. How quickly can you find and show relevant work on your phone ? It’s a great tool, when meeting existing or prospective clients.
A well designed portfolio will help prospective clients easily find and see what’s possible for their garden.