Rachel Andrews is not happy about the direction website design is going in… and neither am I!
World Wide Web. What’s the Point?
These concerns go against the principles of some strong opposition, including W.W.W.’s founder, Tim Berners Lee(right). His motivation for creating the first browser – at CERN’s labs (of Higgs Boson fame) – was to publish papers. Scientific papers rarely make Waterstone’s best seller’s lists. So creating a browser where scientists could self-publish was a very big deal.
RTFM. ‘Read The Manual’
As with most engineers, Tim wasn’t too bothered about how it looked or how easy it was to use (as you’ll know from reading any technical manual).
That doesn’t mean TBL was unintelligent! It means design and usability weren’t on his radar. Clive Sinclair’s lack of business sense was no reflection on his genius as an engineer. Even today, design and usability are low on many software engineer’s priority list. Human ‘interaction’ elements often get ignored until too late in the process.
DIY vs. Hiring an Expert
DIY is novel in your thirties, but by your forties you realise there’s people out there not only quicker, but far better at certain jobs around the house.
The challenges of web design is increasing. It seems like every week different sizes of screens are being launched, on desktop, tablet and phone. We can no longer neglect the value of graphic design expertise.
In addition, skilled copywriters can take raw content and hugely increase how many times these articles are read and shared. Similarly, web designers can make 100s of decisions about colour theory, type size and how your content is presented for the same goal.
Keeping Sites Professional
Businesses need sites built and maintained by experts. Once live, too many web designers hand over controls and say ‘call me if you need me’ as if technology will resolve everything. Then pages are added which bare no relation to care put in at launch date.