‘Spam’, meaning unsolicited email, was coined out of an enduring love by Americans of Monty Python. It refers to a sketch where the word is repeated over and over again.
In 2003, laws were introduced in the UK and US to reduce emails sent to recipients without consent.
US vs. UK Anti-Spam Laws
So, Why Do you Get So Much Spam?
There is a caveat. You can email individuals with a ‘clearly defined customer relationship’. This could be a single email exchange.
The main law regarding content is that you must provide an ‘opt-out’ option and act on this immediately.
Trawlers: The Main Source
Trawlers are robot programs that scan web pages for published email addresses to harvest.
- Don’t display your email address on your site. Use a contact form. This also allows you to track website responses.
- Do not use your email address as a username on forums as this may be published.
- If you must publish your email address in a forum message, spell out the ‘at’ and ‘dotcom’ part. Some forums won’t let you include your email addresses for this reason.