Bridalwear designer Lesley Cutler previously worked with Elizabeth Emmanuel, best known for Princess Diana’s wedding dress. Every dress is bespoke, so the purpose is to show enough examples, to encourage an initial consultation.

Most pages had a 2 column ‘zig-zag layout’ with images covering half the screen-width. Whilst this lends itself to ‘landscape’ orientated images, dresses tend to be in portrait. So it made sense to present multiple images, side by side.

However, mobile devices are viewed in ‘portrait’. So, for tablet and especially on the single column phone view, slightly less images are displayed.

Whilst still showing sufficient range, this avoids the dreaded ‘long scroll’. The screenshots below.