Every dress is bespoke, so the purpose is to show enough examples, to encourage an initial consultation.

For visually lead sites (fashion, interior & garden design etc) visitors are even more likely to view this on a tablet or phone.

Desktop & Mobile

Most pages had a 2 column ‘zig-zag layout’ with images covering half the screen-width. Whilst this lends itself to ‘landscape’ orientated images, dresses tend to be in portrait. So it made sense to present multiple images, side by side.

However, mobile devices are viewed in ‘portrait’. So, for tablet and especially on the single column phone view, slightly less images are displayed.

Whilst still showing sufficient range, this avoids the dreaded ‘long scroll’. The screenshots below.