Effective Testimonials
![]() You can now pay companies for fake testimonials. At the same time, the public are getting more street-wise about this. So how can you use testimonials effectively. Jacqueline Poll is an emerging Garden Designer, who has already been awarded an RHS Silver medal. Too often testimonials saw something bland like “Xxx did an amazing job. Highly recommend” but this doesn’t tell you much. Each testimonial links to its project and includes details such as how she was to work with. This is so important when working on something as personal as a garden. Key to a garden design website is ‘whitespace’ so it doesn’t detract from the images. |
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