You can now pay companies for fake testimonials. At the same time, the public are getting more street-wise about this. So how can you use testimonials effectively.
Jacqueline Poll is an establishing Garden Designer, who has already been awarded an RHS Silver medal.
Content that Resonates
All too often testimonials saw something like… “XYZ did an amazing job. Highly recommend” which doesn’t tell you much.
For Jackie’s site, each testimonial explains how she was to work with, which is so important when working on something as personal as a garden. Each links to its project.
‘Whitespace’ (not always white) are areas devoid of words or images. For garden design websites this helps focus attention on the images.
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