When portfolios were leather bound, designers carefully selected work to present.
Online portfolios are often a frustrating rummage through an “image dump” of similar sites. So, here’s specific examples of design goals being met.
Initials are not ideal for brand recognition. However, the existing name was too long. Besides, RSC has a familiar ring to it!
Stage 2: Logo
Speech bubbles emphasise consultative approach. Use of blues provides strong association with NHS and medical profession.
Stage 3: Business Card
Diagonals add dynamism
Bright colours draw eyes to phone no.
Scanning QR code adds full contact details straight into your phone.
About Ambrose Designs
Formed by myself, Richard Ambrose, in 2010 to deliver crystal clear websites, that work.
Clarity is the motivating principle. That’s from how sites look, to making interfaces easy to use and explaining things to clients. Only geek out with fellow geeks!
Many of Ambrose Designs clients are in construction, bespoke design (i.e. garden, wedding dresses etc), events, training, recruitment or provide information portals.
Businesses like these, value having a website where fresh content that can be swiftly added, easily located and presented professionally every time. Being able to easily find & show previous work to clients, similar to projects they’re chasing, is a really powerful sales tool.
In principle, you can do all this yourself. In reality, getting an expert to do this quickly and effectively is a far better use of your time. So, every few months, you may send Ambrose Designs half a dozen photos to be cropped with a few lines of text for a recent project, to be added.
Alternatively, you may want a bespoke distraction-free dashboard with a fully stocked image library, so new events, jobs or information can easily be added yourself and automatically formatted for your site. Or, perhaps you want forms that do a bit more than the standard solution.
Earning a reputation for this personal, on-hand type of service, is what clients say they value most. It remains central to Ambrose Designs offering.
To maintain this, from its garden studio in North London, Ambrose Designs has deliberately remained small lean and agile, only bringing in trusted specialists as and when required.
Technically and visually every element on a site needs to work, so attention to detail is key. This was instilled in me early on as a junior, producing artwork in a West End illustration studio, for high profile clients including two ex-Beatles *.
That same eye for detail comes in handy, when looking out for that missing semi-colon in computer code, that can stop a website displaying correctly.
For more, listen to my recent interview on 'The Standing Out Podcast'
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