‘Magazine style’ layout
Previously their online publication, Apple, was an animated flip book.
A poor user experience, it was awkward to update with limited SEO.
‘Magazine Layouts’ online don’t look like Magazines!
Popularised by Pinterest, ‘magazine style’ websites bare little relation to actual magazines. Creating Amelio’s Apple as a blog, it has ‘content hierarchy’, like printed magazines.
- Main feature: top left and largest image
- 4 next most important articles: top right
- Subsequent articles presented below, most recent first
- Image led, with short supporting excerpts
Visual hierarchy adds clarity
It helps the reader locate the main features. Short excerpts provide enough information, to entice visitors to read more, if of interest.