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When portfolios were leather bound, designers carefully selected work to present.
Online portfolios are often a frustrating rummage through an “image dump” of similar sites. So, here’s specific examples of design goals being met.
All Together Now
Reading Time: < 1 minute Ensuring everyone makes the team group photo, even if they don't make it into the office.
Get the Message
Reading Time: < 1 minute To grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute 60%+ view this site's info via the phone, so access and display needed to be crystal clear.
Less Is More
Reading Time: < 1 minute For this fast paced and demanding sector, this site is clear, bold and cuts to the chase.
Colour is Its Own Reward
Reading Time: < 1 minute For AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
The Power of Whitespace
Reading Time: < 1 minute 'Whitespace' isn't always white. It's a design technique used to give elements more impact.
All Together Now
Reading Time: < 1 minute Ensuring everyone makes the team group photo, even if they don't make it into the office.
Less Is More
Reading Time: < 1 minute For this fast paced and demanding sector, this site is clear, bold and cuts to the chase.
Bespoke and Tailored
Reading Time: < 1 minute Chas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Detailed Precision
Reading Time: < 1 minute Gridlines were used to express the value they place on attention to detail in their business.
Attracting Suitable Clients
Reading Time: < 1 minute Whether it's low-cost or high-end, showcase work that plays to your strengths.
Effective Testimonials
Reading Time: < 1 minute Testimonials offer an insight into how satisfied clients are with your service, if done well.
Stock vs. Professional Images
Reading Time: < 1 minute If you are selective, stock images can be used, if combined with professional photography.
Signposting by Category
Reading Time: < 1 minute Categorisation helps clients find relevant projects, encouraging them to get in touch.
Get the Message
Reading Time: < 1 minute To grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute 60%+ view this site's info via the phone, so access and display needed to be crystal clear.
Bespoke and Tailored
Reading Time: < 1 minute Chas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Recruitment & Receiving CVs
Reading Time: < 1 minute When recruiting online, any automation used to reduce time finding CVs is worth doing.
Map It Out
Reading Time: < 1 minute Maps are essential, not just for estate agents, but also organisations in multiple locations.
Absorbing Content
Reading Time: < 1 minute Especially with a complex topic, content needs to be designed, so visitors will absorb it.
One Page Websites
Reading Time: < 1 minute Sometimes a one page website can work better than having a myriad of sparse looking pages.
An Authoritative Voice
Reading Time: < 1 minute Showcase articles you write that are in the trade press. It adds credibility to your expertise.
Regulatory Compliance
Reading Time: < 1 minute An important reason some organisations need a website is compliance with regulatory bodies
An Exponential Directory
Reading Time: < 1 minute Designed so it is easy to find details of a local practitioner, within a specialist medical area.
Clear Signage
Reading Time: < 1 minute For sites with a lot of information, descriptive menus and illustrative images & icons are vital.
Colour is Its Own Reward
Reading Time: < 1 minute For AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
The Power of Whitespace
Reading Time: < 1 minute 'Whitespace' isn't always white. It's a design technique used to give elements more impact.
Before and After
Reading Time: < 1 minute Before and After photos work well for businesses who renovate houses and gardens.
Attracting Suitable Clients
Reading Time: < 1 minute Whether it's low-cost or high-end, showcase work that plays to your strengths.
Made to Measure Images
Reading Time: < 1 minute Ensure images work on landscape-orientated desktops and portrait-orientated phones.
Effective Testimonials
Reading Time: < 1 minute Testimonials offer an insight into how satisfied clients are with your service, if done well.
Signposting by Category
Reading Time: < 1 minute Categorisation helps clients find relevant projects, encouraging them to get in touch.
Branding
Stage 1: Naming the Brand
For Garden Design, the designer is the brand. To communicate founder’s name clearly, logo needs to be non-fussy.
Stage 2: Logo
Background colour is part of the identity. However, logo also created with clear background, for use where appropriate.
Stage 3: Business Card
- Style: minimalist, emphasis on clarity
- Reverse image epitomises her style
- Created for her debut show garden at RHS Hampton Court Flower Show, 2018.
Stage 1: Modifying the Brand Name
Initials are not ideal for brand recognition. However, the existing name was too long. Besides, RSC has a familiar ring to it!
Stage 2: Logo
Speech bubbles emphasise consultative approach. Use of blues provides strong association with NHS and medical profession.
Stage 3: Business Card
- Diagonals add dynamism
- Bright colours draw eyes to phone no.
- Scanning QR code adds full contact details straight into your phone.