The Portfolio

When portfolios were leather bound, designers carefully selected work to present.

Now, online portfolios are often a frustrating rummage through an “image dump” of similar sites.

Instead, here’s specific examples of design goals being met.

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When portfolios were leather bound, designers carefully selected work to present.

Online portfolios are often a frustrating rummage through an “image dump” of similar sites. So, here’s specific examples of design goals being met.

Detailed Precision

Reading Time: < 1 minute Gridlines were used to express the value they place on attention to detail in their business.

Made to Measure Images

Reading Time: < 1 minute Ensure images work on landscape-orientated desktops and portrait-orientated phones.

Signposting by Category

Reading Time: < 1 minute Categorisation helps clients find relevant projects, encouraging them to get in touch.

Clear Signage

Reading Time: < 1 minute For sites with a lot of information, descriptive menus and illustrative images & icons are vital.

Detailed Precision

Reading Time: < 1 minute Gridlines were used to express the value they place on attention to detail in their business.

Made to Measure Images

Reading Time: < 1 minute Ensure images work on landscape-orientated desktops and portrait-orientated phones.

Signposting by Category

Reading Time: < 1 minute Categorisation helps clients find relevant projects, encouraging them to get in touch.

Effective Testimonials

Reading Time: < 1 minute Testimonials offer an insight into how satisfied clients are with your service, if done well.

Before and After

Reading Time: < 1 minute Before and After photos work well for businesses who renovate houses and gardens.

Clear Signage

Reading Time: < 1 minute For sites with a lot of information, descriptive menus and illustrative images & icons are vital.

An Authoritative Voice

Reading Time: < 1 minute Showcase articles you write that are in the trade press. It adds credibility to your expertise.

Regulatory Compliance

Reading Time: < 1 minute An important reason some organisations need a website is compliance with regulatory bodies

An Exponential Directory

Reading Time: < 1 minute Designed so it is easy to find details of a local practitioner, within a specialist medical area.

Reducing Content Overload

Reading Time: < 1 minute Design techniques to avoid visitors getting bogged down and find what's relevant.

Branding

Portfolio. Jacqueline Poll business cards

Stage 1: Naming the Brand

For Garden Design, the designer is the brand. To communicate founder’s name clearly, logo needs to be non-fussy.

Stage 2: Logo

Background colour is part of the identity. However, logo also created with clear background, for use where appropriate.

Stage 3: Business Card

  • Style: minimalist, emphasis on clarity
  • Reverse image epitomises her style
  • Created for her debut show garden at RHS Hampton Court Flower Show, 2018.
Portfolio. RSC business cards

Stage 1: Modifying the Brand Name

Initials are not ideal for brand recognition. However, the existing name was too long. Besides, RSC has a familiar ring to it!

Stage 2: Logo

Speech bubbles emphasise consultative approach. Use of blues provides strong association with NHS and medical profession.

Stage 3: Business Card

  • Diagonals add dynamism
  • Bright colours draw eyes to phone no.
  • Scanning QR code adds full contact details straight into your phone.

About Ambrose Designs

Richard AmbroseFormed by myself, Richard Ambrose, in 2010 to deliver crystal clear websites, that work.

Clarity is the motivating principle. That’s from how sites look, to making interfaces easy to use and explaining things to clients. Only geek out with fellow geeks!

Many of Ambrose Designs clients are in construction, bespoke design (i.e. garden, wedding dresses etc), events, training, recruitment or provide information portals.

Businesses like these, value having a website where fresh content that can be swiftly added, easily located and presented professionally every time. Being able to easily find & show previous work to clients, similar to projects they’re chasing, is a really powerful sales tool.

In principle, you can do all this yourself. In reality, getting an expert to do this quickly and effectively is a far better use of your time. So, every few months, you may send Ambrose Designs half a dozen photos to be cropped with a few lines of text for a recent project, to be added.

Alternatively, you may want a bespoke distraction-free dashboard with a fully stocked image library, so new events, jobs or information can easily be added yourself and automatically formatted for your site. Or, perhaps you want forms that do a bit more than the standard solution.

Earning a reputation for this personal, on-hand type of service, is what clients say they value most. It remains central to Ambrose Designs offering.

Studio 2To maintain this, from its garden studio in North London, Ambrose Designs has deliberately remained small lean and agile, only bringing in trusted specialists as and when required.

Technically and visually every element on a site needs to work, so attention to detail is key. This was instilled in me early on as a junior, producing artwork in a West End illustration studio, for high profile clients including two ex-Beatles *.

That same eye for detail comes in handy, when looking out for that missing semi-colon in computer code, that can stop a website displaying correctly.

For more, listen to my recent interview on 'The Standing Out Podcast'

* I happen to be a life-long Beatle fan and answer Beatle related questions online in my spare time. One article got 200,000+ views. No idea why!

If this sounds like the sort of service you are looking for, get in touch to discuss getting yourself a crystal clear website, that works.

Contact Ambrose Designs