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When portfolios were leather bound, the work presented was carefully selected.
Called ‘portfolio surgery’, most online portfolios now are a frustrating rummage through “image dumps” of similar sites with little explanation.
Instead, carefully curated here are examples where Ambrose Designs met specific design goals.
When portfolios were leather bound, work presented was carefully selected.
Called ‘portfolio surgery’, most online portfolios now are a frustrating rummage through “image dumps” of similar sites with little explanation.
Instead, carefully curated here are examples where Ambrose Designs met specific design goals.
Made to Measure Images
Reading Time: < 1 minuteUsing AI to make images from past events 'landscape' on desktop and 'portrait' on phones.
Get the Message
Reading Time: < 1 minuteTo grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute60%+ visitors were by phone. The rebuild meant the design changed when viewing on a phone.
Colour is Its Own Reward
Reading Time: < 1 minuteFor AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
Let It Flow
Reading Time: < 1 minuteEffective web design means designing content that's easy to find and encourages reading.
Benefits of One Page Websites
Reading Time: < 1 minuteOne page websites can provide a better page flow than jumping around a myriad of sparse pages.
Get the Message
Reading Time: < 1 minuteTo grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute60%+ visitors were by phone. The rebuild meant the design changed when viewing on a phone.
Benefits of One Page Websites
Reading Time: < 1 minuteOne page websites can provide a better page flow than jumping around a myriad of sparse pages.
All Together Now
Reading Time: < 1 minuteEnsuring everyone makes the team group photo, even if they don't make it into the office.
Bespoke and Tailored
Reading Time: < 1 minuteChas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Clear Signage
Reading Time: < 1 minuteFor sites with a lot of information, descriptive menus and illustrative images & icons are vital.
Map It Out
Reading Time: < 1 minuteMaps are essential, not just for estate agents, but also organisations in multiple locations.
An Exponential Directory
Reading Time: < 1 minuteDesigned so it is easy to find details of a local practitioner, within a specialist medical area.
Recruitment & Receiving CVs
Reading Time: < 1 minuteWhen recruiting online, any automation used to reduce time finding CVs is worth doing.
Regulatory Compliance
Reading Time: < 1 minuteAn important reason some organisations need a website is compliance with regulatory bodies
An Authoritative Voice
Reading Time: < 1 minuteShowcase articles you write that are in the trade press. It adds credibility to your expertise.
Absorbing Content
Reading Time: < 1 minuteEspecially with a complex topic, content needs to be designed, so visitors will absorb it.
Reducing Content Overload
Reading Time: < 1 minuteDesign techniques to avoid visitors getting bogged down and find what's relevant.
One Page Websites
Reading Time: < 1 minuteSometimes a one page website can work better than having a myriad of sparse looking pages.
Made to Measure Images
Reading Time: < 1 minuteUsing AI to make images from past events 'landscape' on desktop and 'portrait' on phones.
Colour is Its Own Reward
Reading Time: < 1 minuteFor AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
Before and After
Reading Time: < 1 minuteBefore and After photos work well for businesses who renovate houses and gardens.
The Power of Whitespace
Reading Time: < 1 minute'Whitespace' isn't always white. It's a design technique used to give elements more impact.
Effective Testimonials
Reading Time: < 1 minuteTestimonials offer an insight into how satisfied clients are with your service, if done well.
Signposting by Category
Reading Time: < 1 minuteCategorisation helps clients find relevant projects, encouraging them to get in touch.
Let It Flow
Reading Time: < 1 minuteEffective web design means designing content that's easy to find and encourages reading.
Bespoke and Tailored
Reading Time: < 1 minuteChas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Detailed Precision
Reading Time: < 1 minuteGridlines were used to express the value they place on attention to detail in their business.
Effective Testimonials
Reading Time: < 1 minuteTestimonials offer an insight into how satisfied clients are with your service, if done well.
Stock vs. Professional Images
Reading Time: < 1 minuteIf you are selective, stock images can be used, if combined with professional photography.
Less Is More
Reading Time: < 1 minuteFor this fast paced and demanding sector, this site is clear, bold and cuts to the chase.
Signposting by Category
Reading Time: < 1 minuteCategorisation helps clients find relevant projects, encouraging them to get in touch.
Building a Brand
Logos, Business Cards, Leaflets, Brochures etc. It takes many components to build a strong brand. Here are a couple of examples where the logo and business cards were designed for new businesses.
Stage 1: Naming the Brand
For Garden Design, the designer is the brand. To communicate founder’s name clearly, logo needs to be non-fussy.
Stage 2: Logo
Background colour is part of the identity. However, logo also created with clear background, for use where appropriate.
Stage 3: Business Card
- Style: minimalist, emphasis on clarity
- Reverse image epitomises her style
- Created for her debut show garden at RHS Hampton Court Flower Show, 2018.
Stage 1: Modifying the Brand Name
Initials are not ideal for brand recognition. However, the existing name was too long. Besides, RSC has a familiar ring to it!
Stage 2: Logo
Speech bubbles emphasise consultative approach. Use of blues provides strong association with NHS and medical profession.
Stage 3: Business Card
- Diagonals add dynamism
- Bright colours draw eyes to phone no.
- Scanning QR code adds full contact details straight into your phone.