Changes to Google rankings
In a few weeks, your website may be listed higher, or lower, when visitors search for you on a phone.
Google’s 50,000+ staff continually improve and change the algorithms calculating where websites rank in search queries. This ensures the most authoritative and relevant sites are listed first.
From 21st April 2015, if your site is designed with a ‘mobile-friendly’ view, Google will increase your rankings, when searching via Google on your mobile.
Interestingly, the developing world largely bypassed desktop browsing and went straight to mobile. In the developed world the shift has been slower. Whilst percentage splits from desktop to mobile varies, this marks a major tipping point. Currently, on average smartphone viewing will represent 25% of all visits. However it varies and for some sites it can be 40% or more.
Take Google’s test
Google’s new test takes into account how a website looks on a phone. Google checks if text looks too small to read and requires ‘pinch and zoom’. Images too large? Links too close together to use? Then Google will return a result of “Not mobile-friendly”.
As with this site, the aim is for Google to declare “Awesome! This page is mobile-friendly”. To get those extra Google rankings (no-one know how much it well help), get your developer to write the additional code(called media queries).