Even if you don’t trade online, it’s a legal requirement to publish on your website, certain information.
These EU regulations were brought in to boost consumer confidence. Publish too much personal information online, however, and you leave yourself open to being targeted by fraudsters.
This guide states what information is absolutely necessary.
The Bare Minimum
Your website must make easily and permanently accessible the following:
- Company name
The service provider, which may differ from the trading name e.g. “XYZ.com is the trading name of XYZ Enterprises Limited”.
- Geographic address of the service provider.
- Company registration number if applicable.
- VAT number if VAT registered, even if the site does not include online transactions.
- Relevant supervisory authority if services are subject to an authorisation scheme.
- For regulated professions, state any professional body or institution registered with.
- Prices must be clear, in particular, state if includes tax and delivery costs.
- Contact details “including email address”.
Regulation without industry insight
I recommend you implement all except item 8!
Publishing your email address opens you up to an avalanche of junk email. Spammers send out robot programs to ‘crawl’ millions of websites every day, harvesting email addresses to target.
Prosecution under item 8 is highly unlikely. Protecting your inbox, whilst staying legal is as much about interpretation of the law, as it is compliance. The law was introduced to ensure rapid communication was provided. To explore this stance in more detail, see grey box.