Get Innovative

Get Innovative2018-07-12T12:00:46+00:00

Moving Forward

“They had a really slick website website…”

Overcome the ‘Perception Hurdle’ about your business. A website with the latest innovations indicates you’re moving forward. The opposite is equally true

Getting Innovative

Compressing Content

Reducing Scroll Fatigue
Fewer pages, with more content, improves navigation. However, content’s harder to find on long pages. Tabs display multiple content in the same place. Toggles hide content until selected.

Tab 1 displayed by default
Tabs are great for displaying related content, for example:

  • Ambrose Designs: portfolio pieces
  • Herts Aid: types of courses
  • Amelio: service provider details
  • Mind the Gap: providers by area
Reveals additional content when selected. Practical uses:
  • Revealing answers, in a FAQ section
  • Revealing secondary information, in a longer article

Beyond Flat UI

Return of the Drop Shadow
Drop shadows disappeared to de-clutter mobile sites. The rise of ‘digital affordance’ issues (is it a link?) meant alongside pill shape buttons, new subtler drop shadows are back.

Live Chat

Instant Messaging via your Website
Instant answers to quick fire questions (eg technical sales & support, insurance, product support). Must be manned during working hours. Sidesteps ‘switchboard purgatory’.

Image subject to copyright

Colour Tints on Photos

Making Type Stand Out
Eye tracking research shows visitors hone in on faces, especially those of babies, more than anything else. If overlaying type, adding a tint, increases reading rates.

Sticky Headers

Keeping Navigation Visible
When scrolling, navigation height reduces and is fixed at the top of the screen. Keeps menu on display and maximises content view. Increases page flows, especially on letterbox style laptops.

CSS3 Animations

Adds dynamism to a page
Bandwidth-light animation to enhance user experience. Make it rapid and on page load only. Resist irritating your visitor with ‘look-here’ pulsating graphics.

Please!

Don’t Do This

 

Articles about Innovation

  • cloud computing

Get Off of My Cloud

Is cloud computing safe? Isn’t it safer to keep precious documents and photos in your devices? […]

  • Clarity - Less is Flawed

Less is Flawed

The 1930s maxim, ‘Less is More’ popularised by architect & designer Mies van der Rohe is back. […]