“They had a really slick website website…”
Overcome the ‘Perception Hurdle’ about your business. A website with the latest innovations indicates you’re moving forward. The opposite is equally true
Reducing Scroll Fatigue
Fewer pages, with more content, improves navigation. However, content’s harder to find on long pages. Tabs display multiple content in the same place. Toggles hide content until selected.
- Ambrose Designs: portfolio pieces
- Herts Aid: types of courses
- Amelio: service provider details
- Mind the Gap: providers by area
Beyond Flat UI
Return of the Drop Shadow
Drop shadows disappeared to de-clutter mobile sites. The rise of ‘digital affordance’ issues (is it a link?) meant alongside pill shape buttons, new subtler drop shadows are back.
Colour Tints on Photos
Making Type Stand Out
Eye tracking research shows visitors hone in on faces, especially those of babies, more than anything else. If overlaying type, adding a tint, increases reading rates.
Keeping Navigation Visible
When scrolling, navigation height reduces and is fixed at the top of the screen. Keeps menu on display and maximises content view. Increases page flows, especially on letterbox style laptops.
Adds dynamism to a page
Bandwidth-light animation to enhance user experience. Make it rapid and on page load only. Resist irritating your visitor with ‘look-here’ pulsating graphics.
Don’t Do This