Revealing secondary information, in a longer article
Reducing Scroll Fatigue Fewer pages, with more content, improves navigation. However, content’s harder to find on long pages. Tabs display multiple content in the same place. Toggles hide content until selected.
Beyond Flat UI
Return of the Drop Shadow Drop shadows disappeared to de-clutter mobile sites. However, ‘digital affordance’ issues (i.e. Is it a link?) meant alongside pill shape buttons, new subtler drop shadows are back.
Instant Messaging via your Website Instant answers to quick fire questions (eg technical sales & support, insurance, product support). Must be manned during working hours. Sidesteps ‘switchboard purgatory’.
Colour Tints on Photos
Making Type Stand Out Eye tracking research shows visitors hone in on faces, especially those of babies, more than anything else. If overlaying type, adding a tint, helps increase reading rates.
Keeping Navigation Visible When scrolling, navigation height reduces and is fixed at the top of the screen. These keeps menus displayed and maximises content view. Increases page flows, especially on laptops.
Don’t Do This
Adding Dynamism to a Page Light animation enhances user experience, as long as it’s rapid and on page load only. Avoid irritating pulsating graphics. They also carry seizure risks. See WCAG’s official guidelines >
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