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Property Industry Websites
Estate Agents
Importing Data
Estate Agents often use a CRM system designed for Estate Agents, such as Vebra Alto, Expert Agent, DezRez and ReapIT.
To display properties, with the latest details and status, automatic data feeds need to be set up. That data is then instantly formatted, to display as custom designed, on the website.
Exporting Data
Alternatively, an Ambrose Designs website will include a CRM system, designed for Estate Agents, to add and update property listings. This can also include an automatic data feed to send properties to your RightMove, Zoopla and/ or OnTheMarket listing.
Garden Designers
Website Style
Backgrounds and layouts shouldn’t distract from the content. Keep it minimalist, so images have enough space to ‘breathe’.
Garden Designers Portfolios
Primarily, visitors want to see what you can do for them. So when it comes to an online portfolio avoid ‘image dumps’. Be selective so they get an idea of your style and expertise.
This designer takes on neglected gardens and transforms them into low maintenance solutions. So using before and after photos gets the message across in a clear and memorable way.
How quickly can you find relevant work on your phone ? A well curated online portfolio is a great tool for this, when meeting prospects.
Construction
Attracting the Best Projects
Gearing content to the type of projects you want, helps people think of you for those type of projects. It also reassures prospects you have the expertise to handle these projects.
The Power of Case Studies
Glendoagh are plasterers. Prospects assume they have plastered a wall before. So, there is no need to show that!
Online case studies features previous prestigious projects, with a few key details. When meeting clients, they can quickly find relevant examples. such as the UK’s most expensive house (Ancaster House), McLaren’s head office and specialist projects (Hampton Court Palace).
Content is written for the level of technical knowledge of their clients and prospects, e.g. Kingspan a high-performance insulation.
Other Property Industry Clients
Property Security
Kitchen Designers
Property Investment
Mortgage Brokers
Bespoke and Tailored
Reading Time: < 1 minute Chas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Recruitment & Receiving CVs
Reading Time: < 1 minute When recruiting online, any automation used to reduce time finding CVs is worth doing.
Map It Out
Reading Time: < 1 minute Maps are essential, not just for estate agents, but also organisations in multiple locations.
Before and After
Reading Time: < 1 minute Before and After photos work well for businesses who renovate houses and gardens.
Absorbing Content
Reading Time: < 1 minute Especially with a complex topic, content needs to be designed, so visitors will absorb it.
Detailed Precision
Reading Time: < 1 minute Gridlines were used to express the value they place on attention to detail in their business.
All Together Now
Reading Time: < 1 minute Ensuring everyone makes the team group photo, even if they don't make it into the office.
Less Is More
Reading Time: < 1 minute For this fast paced and demanding sector, this site is clear, bold and cuts to the chase.
Bespoke and Tailored
Reading Time: < 1 minute Chas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Detailed Precision
Reading Time: < 1 minute Gridlines were used to express the value they place on attention to detail in their business.
Attracting Suitable Clients
Reading Time: < 1 minute Whether it's low-cost or high-end, showcase work that plays to your strengths.
Effective Testimonials
Reading Time: < 1 minute Testimonials offer an insight into how satisfied clients are with your service, if done well.
Stock vs. Professional Images
Reading Time: < 1 minute If you are selective, stock images can be used, if combined with professional photography.
Signposting by Category
Reading Time: < 1 minute Categorisation helps clients find relevant projects, encouraging them to get in touch.
Get the Message
Reading Time: < 1 minute To grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute 60%+ view this site's info via the phone, so access and display needed to be crystal clear.
Bespoke and Tailored
Reading Time: < 1 minute Chas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Recruitment & Receiving CVs
Reading Time: < 1 minute When recruiting online, any automation used to reduce time finding CVs is worth doing.
Map It Out
Reading Time: < 1 minute Maps are essential, not just for estate agents, but also organisations in multiple locations.
Absorbing Content
Reading Time: < 1 minute Especially with a complex topic, content needs to be designed, so visitors will absorb it.
One Page Websites
Reading Time: < 1 minute Sometimes a one page website can work better than having a myriad of sparse looking pages.
An Authoritative Voice
Reading Time: < 1 minute Showcase articles you write that are in the trade press. It adds credibility to your expertise.
Regulatory Compliance
Reading Time: < 1 minute An important reason some organisations need a website is compliance with regulatory bodies
An Exponential Directory
Reading Time: < 1 minute Designed so it is easy to find details of a local practitioner, within a specialist medical area.
Clear Signage
Reading Time: < 1 minute For sites with a lot of information, descriptive menus and illustrative images & icons are vital.
Colour is Its Own Reward
Reading Time: < 1 minute For AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
The Power of Whitespace
Reading Time: < 1 minute 'Whitespace' isn't always white. It's a design technique used to give elements more impact.
Before and After
Reading Time: < 1 minute Before and After photos work well for businesses who renovate houses and gardens.
Attracting Suitable Clients
Reading Time: < 1 minute Whether it's low-cost or high-end, showcase work that plays to your strengths.
Made to Measure Images
Reading Time: < 1 minute Ensure images work on landscape-orientated desktops and portrait-orientated phones.
Effective Testimonials
Reading Time: < 1 minute Testimonials offer an insight into how satisfied clients are with your service, if done well.
Signposting by Category
Reading Time: < 1 minute Categorisation helps clients find relevant projects, encouraging them to get in touch.