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Portfolio Websites
Wedding Dress Designers
Website Style
With the product being predominately white, a white background was chosen as any other colour would dominate. A classic, minimalist look is ideal for high-end fashion items.
Wedding Dress Images
For these show stoppers, professional photography is a must. As important with clothes design images is ‘aspect ratio’. Desktop screens are ‘landscape’ in orientation. Phones tend to be viewed in ‘portrait’.
Read the case study showing how elements change, based on the device being used.
Signage and Exhibitions
Website Style
Colour being so important for businesses like this, it was used to maximum effect to showcase this long established business.
Signage and Exhibition Portfolio
Include some background information on the business, remembering it’s predominantly about letting the work speaks for itself.
Click through to the case study and video to see how colours were selected and content organised.
Garden Designers
Website Style
Keep backgrounds minimal so images have enough space to ‘breathe’. Choose shades of green that do not distract from the content.
Garden Designers Portfolios
Primarily, visitors want to see what you can do for them. So when it comes to an online portfolio avoid ‘image dumps’. Be selective so they get an idea of your style and expertise.
One mistake, often seen when presenting Garden Design projects, is to lead with the ‘before’ image. By starting with the best, or ‘hero image’, this entices visitors to view more. By starting with a dull image, visitors subconsciously make a decision to not look at the subsequent images.
Take photos in good light. Either get skilled at photography or get a professional photographer to take photos for you.
Made to Measure Images
Reading Time: < 1 minuteUsing AI to make images from past events 'landscape' on desktop and 'portrait' on phones.
Get the Message
Reading Time: < 1 minuteTo grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute60%+ visitors were by phone. The rebuild meant the design changed when viewing on a phone.
Colour is Its Own Reward
Reading Time: < 1 minuteFor AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
Let It Flow
Reading Time: < 1 minuteEffective web design means designing content that's easy to find and encourages reading.
Benefits of One Page Websites
Reading Time: < 1 minuteOne page websites can provide a better page flow than jumping around a myriad of sparse pages.
Let It Flow
Reading Time: < 1 minuteEffective web design means designing content that's easy to find and encourages reading.
Bespoke and Tailored
Reading Time: < 1 minuteChas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Detailed Precision
Reading Time: < 1 minuteGridlines were used to express the value they place on attention to detail in their business.
Effective Testimonials
Reading Time: < 1 minuteTestimonials offer an insight into how satisfied clients are with your service, if done well.
Stock vs. Professional Images
Reading Time: < 1 minuteIf you are selective, stock images can be used, if combined with professional photography.
Less Is More
Reading Time: < 1 minuteFor this fast paced and demanding sector, this site is clear, bold and cuts to the chase.
Signposting by Category
Reading Time: < 1 minuteCategorisation helps clients find relevant projects, encouraging them to get in touch.
Get the Message
Reading Time: < 1 minuteTo grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute60%+ visitors were by phone. The rebuild meant the design changed when viewing on a phone.
Benefits of One Page Websites
Reading Time: < 1 minuteOne page websites can provide a better page flow than jumping around a myriad of sparse pages.
All Together Now
Reading Time: < 1 minuteEnsuring everyone makes the team group photo, even if they don't make it into the office.
Bespoke and Tailored
Reading Time: < 1 minuteChas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Clear Signage
Reading Time: < 1 minuteFor sites with a lot of information, descriptive menus and illustrative images & icons are vital.
Map It Out
Reading Time: < 1 minuteMaps are essential, not just for estate agents, but also organisations in multiple locations.
An Exponential Directory
Reading Time: < 1 minuteDesigned so it is easy to find details of a local practitioner, within a specialist medical area.
Recruitment & Receiving CVs
Reading Time: < 1 minuteWhen recruiting online, any automation used to reduce time finding CVs is worth doing.
Regulatory Compliance
Reading Time: < 1 minuteAn important reason some organisations need a website is compliance with regulatory bodies
An Authoritative Voice
Reading Time: < 1 minuteShowcase articles you write that are in the trade press. It adds credibility to your expertise.
Absorbing Content
Reading Time: < 1 minuteEspecially with a complex topic, content needs to be designed, so visitors will absorb it.
Reducing Content Overload
Reading Time: < 1 minuteDesign techniques to avoid visitors getting bogged down and find what's relevant.
One Page Websites
Reading Time: < 1 minuteSometimes a one page website can work better than having a myriad of sparse looking pages.
Made to Measure Images
Reading Time: < 1 minuteUsing AI to make images from past events 'landscape' on desktop and 'portrait' on phones.
Colour is Its Own Reward
Reading Time: < 1 minuteFor AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
Before and After
Reading Time: < 1 minuteBefore and After photos work well for businesses who renovate houses and gardens.
The Power of Whitespace
Reading Time: < 1 minute'Whitespace' isn't always white. It's a design technique used to give elements more impact.
Effective Testimonials
Reading Time: < 1 minuteTestimonials offer an insight into how satisfied clients are with your service, if done well.
Signposting by Category
Reading Time: < 1 minuteCategorisation helps clients find relevant projects, encouraging them to get in touch.