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Portfolio Websites
Garden Designers
Website Style
Backgrounds and layouts shouldn’t distract from the content. Keep it minimalist, so images have enough space to ‘breathe’.
Garden Designers Portfolios
Primarily, visitors want to see what you can do for them. So when it comes to an online portfolio avoid ‘image dumps’. Be selective so they get an idea of your style and expertise.
One mistake, often seen when presenting Garden Design projects, is to lead with the ‘before’ image. By starting with the best, or ‘hero image’, this entices visitors to view more. By starting with a dull image, visitors subconsciously make a decision to not look at the subsequent images.
Take photos in good light. Either get skilled at photography or get a professional photographer to take photos for you.
Wedding Dress Designers
Website Style
With the product being predominately white, to tie in with this, use predominately white backgrounds. A classic, minimalist look is ideal to present examples of the dresses.
Wedding Dress Portfolios
Professional photography is a must for these bespoke show stoppers.
On of the challenges is aspect ratio. Desktop screens are ‘landscape’ in orientation, whilst phones tend to viewed in ‘portrait’. Therefore, its important to make sure the layout adapts to this.
As with the broader fashion business, wedding dress styles also change, so its important to have a site where its easy for the content to be updated.
Signage and Exhibitions
Website Style
There is room to be a bit more bold with colour for this type of portfolio website.
Signage and Exhibition Portfolio
Its important to include a brief outline of what you do, but predominantly the work speaks for itself.
In this example for AKPM Print Management, clicking on on images allows you to scroll through all the images one by one, to view them in detail.
All Together Now
Reading Time: < 1 minute Ensuring everyone makes the team group photo, even if they don't make it into the office.
Get the Message
Reading Time: < 1 minute To grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute 60%+ view this site's info via the phone, so access and display needed to be crystal clear.
Less Is More
Reading Time: < 1 minute For this fast paced and demanding sector, this site is clear, bold and cuts to the chase.
Colour is Its Own Reward
Reading Time: < 1 minute For AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
The Power of Whitespace
Reading Time: < 1 minute 'Whitespace' isn't always white. It's a design technique used to give elements more impact.
All Together Now
Reading Time: < 1 minute Ensuring everyone makes the team group photo, even if they don't make it into the office.
Less Is More
Reading Time: < 1 minute For this fast paced and demanding sector, this site is clear, bold and cuts to the chase.
Bespoke and Tailored
Reading Time: < 1 minute Chas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Detailed Precision
Reading Time: < 1 minute Gridlines were used to express the value they place on attention to detail in their business.
Attracting Suitable Clients
Reading Time: < 1 minute Whether it's low-cost or high-end, showcase work that plays to your strengths.
Effective Testimonials
Reading Time: < 1 minute Testimonials offer an insight into how satisfied clients are with your service, if done well.
Stock vs. Professional Images
Reading Time: < 1 minute If you are selective, stock images can be used, if combined with professional photography.
Signposting by Category
Reading Time: < 1 minute Categorisation helps clients find relevant projects, encouraging them to get in touch.
Get the Message
Reading Time: < 1 minute To grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute 60%+ view this site's info via the phone, so access and display needed to be crystal clear.
Bespoke and Tailored
Reading Time: < 1 minute Chas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Recruitment & Receiving CVs
Reading Time: < 1 minute When recruiting online, any automation used to reduce time finding CVs is worth doing.
Map It Out
Reading Time: < 1 minute Maps are essential, not just for estate agents, but also organisations in multiple locations.
Absorbing Content
Reading Time: < 1 minute Especially with a complex topic, content needs to be designed, so visitors will absorb it.
One Page Websites
Reading Time: < 1 minute Sometimes a one page website can work better than having a myriad of sparse looking pages.
An Authoritative Voice
Reading Time: < 1 minute Showcase articles you write that are in the trade press. It adds credibility to your expertise.
Regulatory Compliance
Reading Time: < 1 minute An important reason some organisations need a website is compliance with regulatory bodies
An Exponential Directory
Reading Time: < 1 minute Designed so it is easy to find details of a local practitioner, within a specialist medical area.
Clear Signage
Reading Time: < 1 minute For sites with a lot of information, descriptive menus and illustrative images & icons are vital.
Colour is Its Own Reward
Reading Time: < 1 minute For AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
The Power of Whitespace
Reading Time: < 1 minute 'Whitespace' isn't always white. It's a design technique used to give elements more impact.
Before and After
Reading Time: < 1 minute Before and After photos work well for businesses who renovate houses and gardens.
Attracting Suitable Clients
Reading Time: < 1 minute Whether it's low-cost or high-end, showcase work that plays to your strengths.
Made to Measure Images
Reading Time: < 1 minute Ensure images work on landscape-orientated desktops and portrait-orientated phones.
Effective Testimonials
Reading Time: < 1 minute Testimonials offer an insight into how satisfied clients are with your service, if done well.
Signposting by Category
Reading Time: < 1 minute Categorisation helps clients find relevant projects, encouraging them to get in touch.