Information needs to be especially easy to find, with clear navigation. For leisure sites such as kids and social clubs, over 60% of views is likely to be via a phone.
Calls to Action Buttons
Using ‘active’ words like ‘Book Now’ helps increase responses. Using a specific bright colour for buttons helps them stand out. Keeping contact forms as simple and short as possible reduces abandon rates.
Ensure the section heading is unambiguous. Signpost navigation elements clearly.