0203 150 3141
Information Hub Websites
Charities
Website Style
To grab attention and encourage action, clarity of content is crucial. Don’t be afraid to use large type and add more donate or calls to action buttons than you think is necessary.
What You Do
Make it clear very early on in the content what you do and the impact the charity’s work has. It needs to be clear from the home page.
Avoid Distractions
From clicking on a donate button, the next page needs minimal distractions. Make the process of donating as easy and simple as possible.
Financial & Legal Advisors
Website Style
Build respect and trust, by showing you are up to date on the latest changes in rules and regulations. Don’t overload the visitor with information to early.
Ways to Keep your audience Informed
Try sending out a regular newsletter (once very 4-6 weeks). Ambrose Designs can work with you on this and provide analytics reports to help improve engagement levels.
For added credibility, making published articles in Industry magazines downloadable as PDFs.
Clubs
Website Style
Information needs to be especially easy to find, with clear navigation. For leisure sites such as kids and social clubs, over 60% of views is likely to be via a phone.
Calls to Action Buttons
Using ‘active’ words like ‘Book Now’ helps increase responses. Using a specific bright colour for buttons helps them stand out. Keeping contact forms as simple and short as possible reduces abandon rates.
Upcoming Events
Ensure the section heading is unambiguous. Signpost navigation elements clearly.
Made to Measure Images
Reading Time: < 1 minuteUsing AI to make images from past events 'landscape' on desktop and 'portrait' on phones.
Get the Message
Reading Time: < 1 minuteTo grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute60%+ visitors were by phone. The rebuild meant the design changed when viewing on a phone.
Colour is Its Own Reward
Reading Time: < 1 minuteFor AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
Let It Flow
Reading Time: < 1 minuteEffective web design means designing content that's easy to find and encourages reading.
Benefits of One Page Websites
Reading Time: < 1 minuteOne page websites can provide a better page flow than jumping around a myriad of sparse pages.
Let It Flow
Reading Time: < 1 minuteEffective web design means designing content that's easy to find and encourages reading.
Bespoke and Tailored
Reading Time: < 1 minuteChas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Detailed Precision
Reading Time: < 1 minuteGridlines were used to express the value they place on attention to detail in their business.
Effective Testimonials
Reading Time: < 1 minuteTestimonials offer an insight into how satisfied clients are with your service, if done well.
Stock vs. Professional Images
Reading Time: < 1 minuteIf you are selective, stock images can be used, if combined with professional photography.
Less Is More
Reading Time: < 1 minuteFor this fast paced and demanding sector, this site is clear, bold and cuts to the chase.
Signposting by Category
Reading Time: < 1 minuteCategorisation helps clients find relevant projects, encouraging them to get in touch.
Get the Message
Reading Time: < 1 minuteTo grab attention and encourage action, in the charity sector, clarity of content is crucial.
Mobile-Centric Website
Reading Time: < 1 minute60%+ visitors were by phone. The rebuild meant the design changed when viewing on a phone.
Benefits of One Page Websites
Reading Time: < 1 minuteOne page websites can provide a better page flow than jumping around a myriad of sparse pages.
All Together Now
Reading Time: < 1 minuteEnsuring everyone makes the team group photo, even if they don't make it into the office.
Bespoke and Tailored
Reading Time: < 1 minuteChas R Lowe wanted to avoid the 'cookie cutter' approach of so many other estate agency sites.
Clear Signage
Reading Time: < 1 minuteFor sites with a lot of information, descriptive menus and illustrative images & icons are vital.
Map It Out
Reading Time: < 1 minuteMaps are essential, not just for estate agents, but also organisations in multiple locations.
An Exponential Directory
Reading Time: < 1 minuteDesigned so it is easy to find details of a local practitioner, within a specialist medical area.
Recruitment & Receiving CVs
Reading Time: < 1 minuteWhen recruiting online, any automation used to reduce time finding CVs is worth doing.
Regulatory Compliance
Reading Time: < 1 minuteAn important reason some organisations need a website is compliance with regulatory bodies
An Authoritative Voice
Reading Time: < 1 minuteShowcase articles you write that are in the trade press. It adds credibility to your expertise.
Absorbing Content
Reading Time: < 1 minuteEspecially with a complex topic, content needs to be designed, so visitors will absorb it.
Reducing Content Overload
Reading Time: < 1 minuteDesign techniques to avoid visitors getting bogged down and find what's relevant.
One Page Websites
Reading Time: < 1 minuteSometimes a one page website can work better than having a myriad of sparse looking pages.
Made to Measure Images
Reading Time: < 1 minuteUsing AI to make images from past events 'landscape' on desktop and 'portrait' on phones.
Colour is Its Own Reward
Reading Time: < 1 minuteFor AKPM Print Management, an opportunity to put colour theory knowledge to practical use.
Before and After
Reading Time: < 1 minuteBefore and After photos work well for businesses who renovate houses and gardens.
The Power of Whitespace
Reading Time: < 1 minute'Whitespace' isn't always white. It's a design technique used to give elements more impact.
Effective Testimonials
Reading Time: < 1 minuteTestimonials offer an insight into how satisfied clients are with your service, if done well.
Signposting by Category
Reading Time: < 1 minuteCategorisation helps clients find relevant projects, encouraging them to get in touch.