Great web designers advise clients to reduce the number of fields per form. This reduces the number of abandoned forms.
For client, Yellow Birds Play Academy, to send a CV for a specific vacancy, just name and address are required. There’s a CV upload button, so all contact information on the CV. Why burden applicants with extra form filling, in a candidate driven market?
A Good Form is a Short Form
There’s no doubt, excessive fields increases the number of abandoned forms. So, aside from the extreme CV example, what’s the least required fields you can have on a form?
Research by KO Marketing, back in 2014 found 81% of B2B customers preferred to communicate via email, with the phone being second at 58%. Whilst you may include the phone field, is it wise to make it not required?
Valuing Customer Privacy
Research delivered in 2015 again by KO Marketing included personal information buyers prefer not to release in a form. Phone numbers(58%) were top of the list. 53% preferred not to reveal their address. In contrast, only 16% were uncomfortable giving out their email address.
Give Them What They Want
Prospects are happy to provide a contact number if booking an event or for an expensive purchase. That’s because if something goes wrong, they want to be contacted. However, for introductions to services, given the option not to provide their phone number, submissions increase.
Don’t Insist on Phone Numbers
A huge survey, analyzing 40,000 contact forms by Hubspot, back in 2010 revealed asking for a phone number reduced the number of inquiries by almost a third.
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