For recruitment consultancy client RSC, all of the input fields were removed for one form. For CV submission, there’s just a file upload button, as all contact information is on CVs. Especially in a candidate driven market, why burden the visitor with extra admin?
A Good Form is a Short Form
There’s no doubt, excessive fields increases the number of abandoned form submissions. So aside from the extreme CV example, what’s the least required fields you can have on a form?
Research by KO Marketing, back in 2014 found 81% of B2B customers preferred to communicate via email, with the phone being second at 58%. Therefore, whilst you may include the phone field, is there value in making it not required?
Valuing Customer Privacy
Research delivered in 2015 by KO Marketing included personal information buyers prefer not to release in a form. Phone numbers(58%) were top of the list. 53% preferred not to reveal their address. In contrast, only 16% were uncomfortable giving out their email address.
Give Them What They Want
Prospects are happy providing a contact number for an expensive purchase. However, for introductions to services, given the option not to provide their phone number, evidence shows that leads increase.