Got Your Attention?
“I keep coming back to this site”
UK’s most visited websites have one thing in common. Fresh content that interests it’s audience. You may add fresh content regularly, but is it holding your audience’s attention?
Finding Your Target
Developing User Personas
Who is your ideal client? What’s relevant and of most importance to them, from your service? What’s less important? Work with us to consider what types of content prospects want.
Getting Visitors Active
Could Your Website Do More?
Allow visitors to book events online; upload or view documents and access directories. Phone numbers should be clear and contact forms short >
What’s Your Killer Content?
Learning about Your Audience
It is so much easier to measure content engagement online than offline, with links from e-newsletters and Google Analytics. Then increase or make this more prominent.
Photographs, Illustrations, Video
Bespoke illustrations add a personal feel, but even ‘stock’ images (see above) help signpost and hook visitors in. Images illustrate, not decorate. Just avoid photo clichés >
Carefully Chosen Words
Creating Attention Grabbers
To compete against the daily onslaught of fresh online content, a punchy headline and expertly crafted words makes all the difference. Use our copywriter to make your article stand out.
Keep it Going
Generate New Ideas for Content
Returning visitors matter, so it’s always good to help come up with content ideas to increase this. It will increase enquiries and an ‘active’ site can improve client retention.