Got Your Attention?
“I keep coming back to this site”
UK’s most visited websites have one thing in common. Fresh content that interests it’s audience. You may add fresh content regularly, but is it holding your audience’s attention?
Finding Your Target
Developing User Personas
Before writing web content, know who you’re writing for. What’s their main interest? likely technical level etc? Work with us to discuss how to put this into practice.
Carefully Chosen Words
Creating Attention Grabbers
To compete against the daily onslaught of fresh online content, a punchy headline and expertly crafted words makes all the difference. Use our copywriter to make your article stand out.
Photographs, Illustrations, Video
Bespoke illustrations add a personal feel, but even ‘stock’ images (see above) can help hook visitors in. Only use images (& videos) that help understanding and avoid photo clichés >
Getting Visitors Active
Encouraging Visitor Interaction
Clear phone numbers and short contact forms are a must. Beyond this though, nudge those ‘just browsing’, by promoting new posts and emailing ‘white papers’, on request.
Developing Killer Content
Learning about Your Audience
More accurately than offline, online you can measure what content is gaining engagement. Learn from this so you can tailor your content to your audience.
Keep it Going
Strategies to Generate Content
Returning visitors are more likely to get in touch. Bring your audience back with fresh content of genuine interest to them . We help clients with this and make adding content stress-free.