Ever Spotted a Dark Pattern? This is when web design is used, to trick visitors into doing things, they might not otherwise do.
We scan more, rather than read in full, leaving us vulnerable. The black hats of UX exploit this behaviour, using Dark Patterns to mislead us when purchasing online.
This high risk technique of misleading customers is as old as selling itself. Dark Patterns can deliver short-term gain but risk long-term brand dis-loyalty. Once duped, visitors may never return again. So, it’s important to stay on the side of gentle nudges rather than downright lies!
I recently attended Senior UX Architect Rory Watts’ presentation at a UX Fail Meetup in London.
Here’s his excellent Slideshelf. Thank you for sharing Rory.