| 10 years ago I wrote about 'The Shallows' by Nicholas Carr, which proved 'online content overload' was shortening our attention spans. |
Getting visitors to absorb content online is a challenge. Barnet Wills has a wealth of video and written content to explain the complex world of Wills, Trusts and Lasting Powers of Attorney.
To avoid overwhelming the visitor, text is broken up with short videos, regular sub headings and calls to action buttons.
The main navigation is kept simple: no drop down menus; just five menu items plus calls to action links (highlighted in a brighter red). These link to their Calendly account, so Zoom meetings and phone calls can be easily booked in.
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