Don’t panic. It’s not just you! It’s everyone. Whilst reading online, we struggle to concentrate on long articles.
We’ve also become rapid at scanning content. See grey box.
Designing Websites for the ADHD Era
This doesn’t mean you can’t write lengthy articles, with a bit more depth. In fact, this is often what visitors seek. However, it means you have to tempt them first, before they will commit.
Engage with Your Audience First
How did you end up reading this article? After reading the title, you clicked through. You then probably scanned the sub headings, before deciding to start reading the article.
By this point, you can hold the reader’s attention by:
- using bullet points and short sentances
- keeping paragraphs short
- making sure it’s relevant to your audience
- being informative, controversial or humorous
Attention Grabbing Headlines
Without a strong enough headline, you won’t draw the reader in.
Try funny or shocking. For example, Daily Sport’s “Shoots You, Sir” classic headline had everything:
- Shocking – reporting on the murder of fashion designer Gianni Versace
- Humorous – used a pun, referencing The Fast Show
- Short & punchy – just 3 words
- Audience appropriate – unlikely to cause offence. Readers are more likely to be Fast Show fans than Versace customers