How We Read Now
In 2011, Nicholas Carr published the landmark book, ‘The Shallows’. It presents scientific evidence, on how we now absorb the written word, in the Internet Age.
Our Changing Brains
Due to it’s unique time period, researchers were able to find subjects who had never used the Internet before. In 2012, it was estimated this group made up 15% of the UK population1
Nicknamed Internots, this study made a remarkable discovery. For this group, how their brains processed information changed. They become better at scanning and worse at concentrating… within a week!
Everything You Know is Wrong
This has changed our scientific understanding of how the brain works. Our previous scientific understanding was that, how our brains processed information, was rigid. Up until the end of 20th century we believed, once we reached mid-childhood, how they operated was fixed.
Now we have learnt that dramatic changes in how our brains function, we need to adapt. Knowing this universal change is made, within an extremely short time period for every demographic, it can’t be ignored.
1 Source: John Walsh, Independant, 15 Nov 2012