Colour is Its Own Reward
| As colour is important to what AKPM Print Management do, this was an opportunity to design using my colour theory knowledge. |
Backgrounds in bright colour tones are balanced with neutral backgrounds. The vibrant yellow and pink are used sparingly, to direct to buttons.
Whilst the model’s face grabs attention, the eye is drawn to the ‘Read More’ button on the left, due to it’s proximity to the colour of her cardigan.
To reduce distraction, content is only revealed when scrolled down. Sections are divided using contrasting colours (blue to pink, orange to blue).
To showcase the portfolio, only headings are required. A before and after slider was also included.
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