Part I

  • 00:00 Networking
  • 10:59 Introduction
  • 13:00 Naming your business
  • 16:40 Buying a domain name
  • 19:10 Defining your brand: appeal to your audience; define your brand; websites start with a logo
  • 26:25 What should a website do?: your shop window
  • 31:22 Design with clarity: type; digital affordance.
  • 36:26 Build it right, Build it once: site builders – features and limitations.
  • 40:37 Build it right, Build it once: WordPress – features and limitations.
  • 43:12 WordPress: themes & frameworks; adding content yourself.
  • 49:12 Running costs of a WordPress site and the importance of adding fresh content
  • 52:43 Design for the distracted: desktop vs. mobile; the gradual reveal; headlines and short paragraphs; signposting
  • 58:00 Images: ‘hot potato’; illustrate, don’t decorate; examples from garden designers; importance of photography
  • 1 04:59 Taxonomy: categorising your garden projects; compress images; image copyright; stock images; social media images
  • 1 10:39 Increasing web traffic: pay per click advertising; SEO; recommendations; reviews (public and on your site).
  • 1 17: 32 Fresh content: share and optimise for Google; staying engaged
  • 19:53 End

Part II

  • 00:00 Creating Web Content
  • 02:55 Ideas for Blog Posts: explanation of examples of each type
  • 06:20 Initial ideas, after 10 minutes, by each participant
  • 35:29 The value of adding fresh content; outbound links & using content from elsewhere
  • 39:21 Is it Legal: GDPR & security; SSL certificate; what does a host do?
  • 50:50 GDPR compliance: contact forms; privacy policy
  • 54:54 GDPR and ‘Cookie Law’
  • 58:04 GDPR and e-newsletters
  • 1 01:32 Other standard legal requirements for your website
  • 1 04:40 Website set up: ballpark costings and the process
  • 1 08:16 End

Presented Fri. 5th March 2021

by Richard Ambrose, a web designer who answers your calls

Ambrose Designs never charges a fee for phone calls or meetings

richard@ambrosedesigns.co.uk or visit…

ambrosedesigns.co.uk