The website now serves as a vital communication tool. Fulcrum Compliance shows existing and prospective clients they are across all the major issues, within their specialist field.

• Fulcrum Compliance’s audience is kept informed and advised on the latest compliance issues via e-newsletters.
• An analytical report is then delivered, highlighting content that had higher engagement levels.
• An archive of all past newsletters are published on the website.

Using Analytics

Newsletter analytics show a marked increase in clicks through to articles Julian gets published in the trade press.

So, a dedicated page with PDFs of these published articles, was added to the site.