Achieving Clarity

Logo & Brand Identity
Making Your Company Distinctive
The first thing visitors do, is look for your logo, to check they’re in the right place. To create a strong brand, our specialist can create a complete company identity refresh.

Maximising Readability
Understanding Typesetting & Colour Theory
Choice of typeface, font size, paragraph lengths, images, whitespace, colour contrast all impact on engagement levels. Even how you align text can be a factor. Read more >

Signposting the Way
Overcoming Content Overload
With 30 trillion+ websites, visitors are discerning about what they read. Signpost articles with a content-related image and an enticing excerpt and headline to hook visitors in.

Adapting to the Environment
Snorkeling & Scuba Diving
Distracted mobile users dip in and out of sites, whilst static desktop visitors are more open to deep reading. Tabs & toggles compress content to cater for both.

Avoiding Form Fatigue
A Good Form is a Short Form
No-one likes filling in forms, offline or online. For a recruitment client, we had just one field, to upload a cv. The fewer fields the better. For evidence on this, read more >.
Articles about Clarity
Taking a Dark Journey
Reading Time: 6 minutes 'Dark UI' or having a 'dark mode' option is increasingly popular, but does it increase engagement ?
The Case for the Defendant
Reading Time: 5 minutes What's 'Sentence Case' and 'Title Case'? How does this apply to online reading?
Designing for Dyslexia
Reading Time: 5 minutes
In theory, if you design websites for ‘accessibility’, it will be clear for everyone. [...]
Forms without Fatigue
Reading Time: 2 minutes
Great web designers advise clients to reduce the number of fields per form. [...]