Achieve Clarity

Achieve Clarity2018-07-12T11:57:26+00:00


“The website just… works”

Keeping to the ‘Don’t Make me Think’ principle will achieve website clarity. Remove any minor obstacles that could lead to visitors abandoning your site early.

Achieving Clarity

Logo & Brand Identity

Your brand’s signpost
The first thing visitors do, is look for your logo check they are in the right place. On branding, Steve Mootoosamy will deliver a complete company identity refresh.

Maximising Readability

Understanding Typesetting & Colour Theory
Choice of typeface, font size, paragraph lengths, images, whitespace, colour contrast all impact on engagement levels. Even how you align text can be a factor. Read more >

Organising Content

Ensuring Visitors don’t get Lost!
Working with your content, ‘page hierarchy’ will be set. Efficient page and user flows will be established, based on UX principles. This will increase engagement and ‘deep reading’.

Image subject to copyright

Signposting Content

Overcoming Content Overload
With 30 trillion+ websites, visitors are discerning about what they read. Signpost with a great headline, thumbnail image and enticing excerpt to encourage to ‘read more’.

Content on Phones

Snorkeling & Scuba Diving
Distracted ‘mobile’ visitors dip in and out of websites. Static visitors are more open to deep reading. Mobile users: minimise excessive imagery and hide bandwidth heavy videos.

About Online Forms

A good form is short form
No-one likes filling in forms, offline or online. For a recruitment client, we had just one field, to upload a cv. The fewer fields the better. For evidence on this, read more >.

Articles about Clarity

  • Dark-Patterns

Beware of the Dark

Ever Spotted a Dark Pattern? This is when web design is used, to trick visitors into doing things […]

Align Text to Read More

Type, if designed well, will improve readability. This means more of your content will be read. First, select […]