“The website just… works”
Keeping to the ‘Don’t Make me Think’ principle will achieve website clarity. Remove any minor obstacles that could lead to visitors abandoning your site early.
Logo & Brand Identity
Your brand’s signpost
The first thing visitors do, is look for your logo check they are in the right place. On branding, Steve Mootoosamy will deliver a complete company identity refresh.
Understanding Typesetting & Colour Theory
Choice of typeface, font size, paragraph lengths, images, whitespace, colour contrast all impact on engagement levels. Even how you align text can be a factor. Read more >
Overcoming Content Overload
With 30 trillion+ websites, visitors are discerning about what they read. Signpost with a great headline, thumbnail image and enticing excerpt to encourage to ‘read more’.
Content on Phones
Snorkeling & Scuba Diving
Distracted ‘mobile’ visitors dip in and out of websites. Static visitors are more open to deep reading. Mobile users: minimise excessive imagery and hide bandwidth heavy videos.
About Online Forms
A good form is short form
No-one likes filling in forms, offline or online. For a recruitment client, we had just one field, to upload a cv. The fewer fields the better. For evidence on this, read more >.