Effortless
“The website just… works”
Following the ‘Don’t Make me Think’ principle achieves website clarity. Remove any obstacle, no matter how minor, that encourage visitors to abandon your site early.
Achieving Clarity
Logo & Brand Identity
Making Your Company Distinctive
The first thing visitors do, is look for your logo, to check they’re in the right place. To create a strong brand, our specialist can create a complete company identity refresh.
Maximising Readability
Understanding Typesetting & Colour Theory
Choice of typeface, font size, paragraph lengths, images, whitespace, colour contrast all impact on engagement levels. Even how you align text can be a factor. Read more >
Signposting the Way
Overcoming Content Overload
With 30 trillion+ websites, visitors are discerning about what they read. Signpost articles with a content-related image and an enticing excerpt and headline to hook visitors in.
Following a Natural Path
Ensuring Visitors Don’t Get Lost!
We follow UX principles. By defining content hierarchy early, this ensures efficient page and user flows. This increases engagement and encourages ‘deeper reading’.
Adapting to the Environment
Snorkeling & Scuba Diving
Distracted mobile users dip in and out of sites, whilst static desktop visitors are more open to deep reading. Tabs & toggles compress content to cater for both.
Avoiding Form Fatigue
A Good Form is a Short Form
No-one likes filling in forms, offline or online. For a recruitment client, we had just one field, to upload a cv. The fewer fields the better. For evidence on this, read more >.
Articles about Clarity
Designing for Dyslexia
In theory, if you design websites for ‘accessibility’, it will be clear for everyone. Let’s put it to the test! […]
Forms without Fatigue
Great web designers advise clients to reduce the number of fields per form. […]
Beware of the Dark
Ever Spotted a Dark Pattern? This is when web design is used, to trick visitors into doing things […]
Align Text to Read More
Using type well increases the amount of content read on your site. Type is all about detail […]