“The website just… works”
Following the ‘Don’t Make me Think’ principle achieves website clarity. Remove any obstacle, no matter how minor, that encourage visitors to abandon your site early.
Logo & Brand Identity
Making Your Company Distinctive
The first thing visitors do, is look for your logo, to check they’re in the right place. To create a strong brand, our specialist can create a complete company identity refresh.
Understanding Typesetting & Colour Theory
Choice of typeface, font size, paragraph lengths, images, whitespace, colour contrast all impact on engagement levels. Even how you align text can be a factor. Read more >
Signposting the Way
Overcoming Content Overload
With 30 trillion+ websites, visitors are discerning about what they read. Signpost articles with a content-related image and an enticing excerpt and headline to hook visitors in.
Adapting to the Environment
Snorkeling & Scuba Diving
Distracted mobile users dip in and out of sites, whilst static desktop visitors are more open to deep reading. Tabs & toggles compress content to cater for both.
Avoiding Form Fatigue
A Good Form is a Short Form
No-one likes filling in forms, offline or online. For a recruitment client, we had just one field, to upload a cv. The fewer fields the better. For evidence on this, read more >.