Mention Twitter to my brother.
Then stand back a few paces as he launches into a tirade.
With his blood pressure rising he will talk about how it encourages banal, self-obsessed broadcasts of the minutiae of people’s lives.
He’s got a point. Or has he…
It’s not Designed for That!
Consider the material Teflon. Needing something capable of tolerating high levels of heat on the outside of rockets, it was applied to frying pans to make them ‘non-stick’. When Twitter first launched, it was so revolutionary, not everyone could see it’s commercial appeal.
In 2010, people began changing how they used Twitter. Sure, the self-obsessed and the inept sales people kept saying ‘Buy my stuff’ were still there. However, alongside these, driving traffic to websites were the new (self proclaimed) Social Media Experts.
Driving Sales with Social Media
To harness this powerful tool for your business, first you need to recognize there are two types of social media:
- Makes your friends
- Generates business
Secondly, you won’t make any sales directly through Twitter. What you will do is build web presence and credibility. This builds trust and with trust, potential sales.