Got a Twitterfeed? Why?
Every 6 months a “me-too” panic sweeps web design. Right now it’s “clean and lean”.
Taken to the extreme, almost a full screen’s height of a home page is taken up with a large image. If you are lucky, you may get a headline.
However, there are usability benefits to taking on the “clean and lean” mantra. A/B tests have shown the fewer the distractions, the higher the conversion rates.
The more you de-clutter, the more your “call to action” will stand out. So, let’s get brutal. Can we still justify the ubiquitous “Twitter feed”?
Twitter feed is Good
1. Content control
Whilst a Facebook feed will republish any inappropriate content added by others the Twitter feed only publishes your tweets and retweets.
2. Promote your Twitter account
If your last few tweets look interesting, this will encourage visitors to follow you on Twitter. Then tweets linking to blog posts will encourage those followers back to your site.
3. Add new content quickly
Tweet on a current event and it’s instantly added to your site.
4. Helps with SEO
Google rates sites with regular new content higher than those that don’t. However, adding a Twitter feed is no guarantee of a higher listing in Google.
Twitter feed is Bad
1. Not everyone uses Twitter
Whilst everyone has email, not everyone is on Twitter. Displaying latest tweets may encourage some extra followers, however, those who use Twitter are just as likely to link via a Twitter button.
2. Month old Tweets make you look lazy
Don’t use it? Then loose it! If you don’t tweet regularly, remove the Twitter feed. If your Twitter feed doesn’t relate to your business don’t even put a link to your Twitter account.
3. It won’t help with conversions
To encourage visitors to become clients you need them to sign up to free info, take up offers or place an order. Facebook likes and Twitter followers is no indication of your customer base.
4. There are more engaging options
A free eBook. A powerfully written report. Well thought through blog posts. A Youtube video. All these give you the space to clearly identify issues your audience can relate to and offer solutions.
5. Hello, I must be going
A visitor lands on your home page and spots your Twitter feed. They click on a link in a tweet and they are off… to another website.
I am not suggesting you should abandon Twitter! It’s a great way to drive traffic to your site. In fact, any fresh content should be promoted via social media every time. Also make sure you have social media ‘share buttons’ on any post.
It’s just not necessary to republish that tweet on your website. And on that note, I have taken my Twitter feed off my site. Are you?