1. Clear Navigation
Use Visual Sitemaps to simplify navigation
2. Logical Page Layouts
Use Wireframes to organise content
3. Prestine Typography
Consider fonts, spacing and colour
Short-circuit these 3 essential design steps and you will reduce the number of on-line enquiries you receive.
Clean & Lean
‘Clean & Lean’ and ‘Flat UI’ design de-clutters the interface. This especially benefits smartphones’ small canvass. However, the biggest UX issue today is not drop shadows or stitched leather…
Let’s Ditch Responsive Design
Since 2011, Responsive Web Design has been the silver bullet solution, to display a site on different devices.
Whilst an improvement on liquid layouts, content is too spread out on desktop and overloaded on phones.
Move on to Adaptive Design
With Adaptive Design, interface method and visitor’s environment, as well as screen size are considered. So the website changes, depending on device used.
Desktop/ laptop: Mainly work enviro. Less distracted, static environment. Mouse precision makes forms simple. Display full content. Encourage deep reading with text links and pop-ups.
Tablet: Mainly home enviro. Image-led sites. ‘Swipe & tap’. Avoid ‘fat finger’ by providing ‘link areas’. Data entry is awkward so keep forms short.
Avoid dropdown menus and pop-ups.
Phone: Distracted enviro. Small screen. Just display concise content. No forms! Use phone only features: ‘tap to call’, ‘tap to text’, ‘tap to locate’.
For the latest innovations read this.