Ditching the Twitterfeed

Got a Twitterfeed? Why?

removing the TwitterfeedEvery 6 months a “me-too” panic sweeps web design. Right now it’s “clean and lean”.

Taken to the extreme, a full screen height of a home page is taken up with a large image. If you are lucky, you may get a headline.

However, there is proven usability benefits when applying the “clean and lean” mantra well. A/B tests show the fewer the distractions, the higher the conversion rates. The more you de-clutter, the more your “calls to action” stand out.

So, let’s get brutal. First up, consider the Twitterfeed. In the grey box, I explain why developers are removing them from websites. First, let’s look at why they become popular.

The Ubiquitous Home Page Twitterfeed

1. Instant dual updates
Send a tweet from your phone and it’s instantly added to your site.

3. Content control
Whilst a Facebook feed republishes inappropriate content added by others, the Twitterfeed only publishes your tweets and retweets.

2. Helps with SEO
Google rates sites with regular new content higher than those that don’t. However, adding a Twitterfeed is no guarantee of a higher listing in Google.

4. Promote your Twitter account
If your last few tweets look interesting, it will encourage visitors to follow you on Twitter. Tweets linking to blog posts then encourage those followers back to your site.

Reasons to Remove your Twitterfeed

1. Not everyone uses Twitter
Whilst everyone has email, not everyone is on Twitter. Displaying latest tweets may encourage some extra followers, however, those who use Twitter are just as likely to link via a Twitter button.

2. Month old Tweets make you look lazy
Don’t use it? Then loose it! If you don’t tweet regularly, remove the Twitterfeed. If your Twitterfeed doesn’t relate to your business, don’t even put a link to your Twitter account.

3. It won’t help with conversions
To encourage visitors to become clients, you need them to sign up to free info, take up offers or place an order. Facebook likes and Twitter followers is no indication of your customer base.

4. There are more engaging options
A free eBook. A powerfully written report. Well thought through blog posts. A Youtube video. All these give you the space to clearly identify issues your audience can relate to and offer useful advice.

5. Hello, I must be going
A visitor lands on your home page and spots your Twitter feed. They click on a link in a tweet and they are off… to another website.

A Caveat

I’m not suggesting you should abandon Twitter! It’s a great way to drive traffic to your site. In fact, great content should be regularly promoted via social media. Also make sure you have social media ‘share buttons’ on any post.

It’s just not necessary to republish that tweet on your site. If you are not sure, relegate it to the footer. Personally, I have around 5,000 followers and have just taken it off my site completely.

2017-04-29T11:32:16+00:00 Sep 2, 2014|Fad or Innovation?|