Got a Twitterfeed? Why?
Every 6 months a “me-too” panic sweeps web design. Right now it’s “clean and lean”.
Taken to the extreme, a full screen height of a home page is taken up with a large image. If you are lucky, you may get a headline.
However, there is proven usability benefits when applying the “clean and lean” mantra well. A/B tests show the fewer the distractions, the higher the conversion rates. The more you de-clutter, the more your “calls to action” stand out.
So, let’s get brutal. First up, consider the Twitterfeed. In the grey box, I explain why developers are removing them from websites. First, let’s look at why they become popular.
The Ubiquitous Home Page Twitterfeed
1. Instant dual updates
Send a tweet from your phone and it’s instantly added to your site.
3. Content control
Whilst a Facebook feed republishes inappropriate content added by others, the Twitterfeed only publishes your tweets and retweets.
2. Helps with SEO
Google rates sites with regular new content higher than those that don’t. However, adding a Twitterfeed is no guarantee of a higher listing in Google.
4. Promote your Twitter account
If your last few tweets look interesting, it will encourage visitors to follow you on Twitter. Tweets linking to blog posts then encourage those followers back to your site.